Our Corporate Beliefs: We offer a good product and a large listenership to our Advertisers for a fair price, honestly and ethically. Our listeners and Advertisers are the most important ingredient to our success. We offer our listeners a string of carefully thought out, seamlessly structured and well balanced programming, crafted from the annals of Bollywood to the biggest hits of today in Hindi, Urdu, Punjabi, Gujarati, Bangla & Bengali.
Our Program Director: The Music Merchant is an Award Winning filmmaker, record producer, author and on-air radio personality with 39 years of Asian Indian music programming, marketing, advertising and broadcast media experience as well as a large fan following in the US with over 37,960 hours of Live on-air broadcasts.